I think the natural assumption is that in tough economic times people cut back on "luxuries". Well they do but that is where the focus should be. Reflexologist's services can be a luxury but I have had clients describe the sessions as necessary.
You need to market, market and market your services. This is the time to ramp up your marketing rather than cut back. But that makes no sense if are hurting from clientele cutting back.
The answer is word of mouth advertising- the cheapest and most effective. Do you have client's (both old and new) email addresses? Could you offer them a comeback special?
What events can you do? Where can you volunteer a little reflexology for some publicity? What other ways can you find to get the word out?
Lastly please don't get psyched out. Our first book, The Complete Guide to Foot Reflexology, came out in a recession and went on to become a bestseller. It has remained in print for 28 years.
With all the stress and it's associated problems with some smart buzz your business can grow substantially. But don't wait for the business to come to you. Go out and get it!!!
Kevin Kunz
http://www.reflexology-research.com
http://www.dk.com/reflexology
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Friday, February 6, 2009
Tuesday, January 20, 2009
Market, Market and Market
Some people are concerned if there is enough business for reflexologists out there considering current economic conditions.
There was a very good article in the Wall Street Journal. the author said the most important thing to do is market, market and market.
Many people pull in their horns when times get tough but this is the very time when you need to make people aware of your business. Don't retreat.
Marketing isn't necessarily expensive. One of the most effective marketing methods I found is to offer the local health food stores demonstrations. 10 minute sessions are welcomed and can bring in good clientele. Offering a free self help class is another way to find clients.
In both these cases I was able to bring in millionaires who were more than willing to avail themselves of my services. And they stayed with me.
Of course if you can get a Whole Foods or a Wild Oats you tend to get clients with a bigger budget. They can be hard to get into but persistence pays off.
Kevin Kunz
http://www.reflexology-research.com
http://www.foot-reflexologist.com
There was a very good article in the Wall Street Journal. the author said the most important thing to do is market, market and market.
Many people pull in their horns when times get tough but this is the very time when you need to make people aware of your business. Don't retreat.
Marketing isn't necessarily expensive. One of the most effective marketing methods I found is to offer the local health food stores demonstrations. 10 minute sessions are welcomed and can bring in good clientele. Offering a free self help class is another way to find clients.
In both these cases I was able to bring in millionaires who were more than willing to avail themselves of my services. And they stayed with me.
Of course if you can get a Whole Foods or a Wild Oats you tend to get clients with a bigger budget. They can be hard to get into but persistence pays off.
Kevin Kunz
http://www.reflexology-research.com
http://www.foot-reflexologist.com
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