Monday, September 29, 2008

Why reflexology grows during economic tough times

© LuMaxArt. Image from

A Right to New Health Care

Consumers are now seeking to make up for what they’ve lost in the faltering economy: their health care safety net. The loss of a job means loss of health care benefits. A tighter budget translates into consumers who are cutting back on expenses including prescription medication, especially the elderly and retired. Yet, in spite of economic set backs, health continues to be an issue for all. And, reflexology can help meet those needs.

A September 22, 2008 Wall Street Journal article noted the cut back in purchase of prescription medicine. Once thought to be an ever growing market, sales of medicine have declined as consumers cut back to save money. One example was a Florida retiree who can no longer afford her medication for acid reflux and asthma. While one’s heart certainly goes out to anyone in such a position, this author’s immediate thought was: Hey! Reflexology’s helped me out with (and taken care of) both those problems. It’s too bad this woman doesn’t know about reflexology.

Loss or limited access to medical care doesn’t mean that the consumer has to abandon hope in taking care of health needs. The anxiety of facing health concerns is perhaps the most stressful part of the situation. By fully investigating what one can do to meet his or her needs as well as that of the family, one can take control and lessen the stress of the situation. And, reflexology provides such an opportunity.

Take for example an e-mail correspondent. She had written a glowing review of our newly published book (Reflexology, Health at your fingertips, DK) and we began an e-mail correspondence. She wrote about how she took care of her health care problems and those of her family’s with reflexology learned from our book. When we wrote another book and volunteered to send her one, she declined. While she appreciated the offer, her original book served her needs. It was totally personalized and customized with Post-Its and notes in the margins to easily find the information she needed to meet her family’s health concerns.

This is not to suggest that reflexology is a replacement for conventional medicine. It is still complementary in nature. But when times are tough people need something to keep going. Doing nothing isn't really an option.

Kevin Kunz

No comments: