I think the natural assumption is that in tough economic times people cut back on "luxuries". Well they do but that is where the focus should be. Reflexologist's services can be a luxury but I have had clients describe the sessions as necessary.
You need to market, market and market your services. This is the time to ramp up your marketing rather than cut back. But that makes no sense if are hurting from clientele cutting back.
The answer is word of mouth advertising- the cheapest and most effective. Do you have client's (both old and new) email addresses? Could you offer them a comeback special?
What events can you do? Where can you volunteer a little reflexology for some publicity? What other ways can you find to get the word out?
Lastly please don't get psyched out. Our first book, The Complete Guide to Foot Reflexology, came out in a recession and went on to become a bestseller. It has remained in print for 28 years.
With all the stress and it's associated problems with some smart buzz your business can grow substantially. But don't wait for the business to come to you. Go out and get it!!!