Thursday, May 19, 2011

Marketing Reflexology Mats: “The best gift to send parents”

Used in China During Bad Weather
Tap shek (stone stepping), the Chinese tradition of walking on a reflexology path for health, is a popular activity in China’s city parks. When it rains, tap shek continues indoors on cobblestonelike mats. The mats, made of plastic “cobblestones” embedded in felting, are commonly sold throughout China.

The marketing of cobblestone mats has moved on from merely offering the product to touting its positive qualities. Plastic “cobblestone” mat products have evolved with differently shaped “cobblestones.” One company notes its products are “more environmentally friendly, more reliable quality” Want a mat with “cobblestones” embedded into the shape of a reflexology chart, complete with words noting the reflex areas in English and Chinese? Want the best mat to give your parents? They’re available.


Marketing of reflexology mats now includes copy directed at propitiate customers: “(Those who) Often sit and work or study of people: “People in the business unit's office or school for people who work long sitting, sitting in the production of long-term operation of the factory workers, taxi drivers and students, due to the specific needs of work or study, due to the long and monotonous work or study in attitude and too little activity will be more frequent in the mental outlook of tension, forgetfulness, neurasthenia, lack of energy, gastrointestinal diseases, arthritis, obesity, allergies, loss of appetite, eczema, dermatitis, decreased immunity and so on, through the use of the product above can be eliminated or reduced the size and extent of disease, long-term use can achieve better health results.”


Kevin Kunz






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