Reflexology Fantasy

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No this isn't about sex. It is about an old file I ran across. It was called "Reflexology Fantasy". So being in an adventurous mood I decided to open it up.

It turns out to be a mind map I drew awhile back. It is a type of "what if" mind map about reflexology. I was fantasying about reflexology's potential being finally realized by individuals, organizations, governments, businesses and so forth.

Such as:

• What if medicine suddenly realized the enormous potential of being able to not only address stress on a general level but to also be able to address stress in very specific ways with reflexology? 
• What if hospitals realized how much they could save in early releases and how much goodwill they could gain with patient satisfaction using reflexology routinely with patients? What if hospitals used it for staff stress?
• What if the government realized that with they could address the costly of the geriatric giants of memory loss, mobility, incontinence and dementia with reflexology? What if health care facilities like assisted living and nursing homes figured this out as well?
• What if businesses suddenly got wind of the cost saving through reflexology with reduced absenteeism and worker morale?
• What if schools focused on stimulation to the feet and hands to encourage neurological development to increase learning capabilities?
• What if artist, writers and other creative people used reflexology to help their creative side? 
• What if reflexology was consider a form of fitness and became a part of a nation fitness program? What if it was used to increased athletic performance?
  

I have a lot more "what if's" but the final one is simple. What if we opened our minds up to the importance of our feet and hands as sensory organs that can lift us up into new ways of living?

What what if's can you think of about reflexology?

Kevin Kunz

http://www.reflexology-research.com

http://www.dk.com/reflexology

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Paperback edition of Complete Reflexology for Life is coming out in August- Order yours today.

New Markets Reflexologists Ought to Consider

© vtupinamba. Image from BigStockPhoto.com

I was talking to a good friend of mine from college last night. She is high up in a major advertising company. We were talking about the growing markets in reflexology. It was kind of a surprise to me that the "tired feet" market hadn't occurred to my friend. With her sophisticated marketing knowledge the idea that people will come to reflexologists not just for a health concern but also for their tired feet didn't cross her mind. 

It reminded me of one of my clients who was a real success story. She was a music teacher who was having trouble standing because her feet hurt her so much. Her job was in jeopardy.

I both worked on her and taught her some self help techniques. She ended up rolling her feet on those sticks you bang together to make rhythmic music (I forget what they are called). She wrote me a very touching letter about how I had saved her and her job. 

I explained to my friend that people do come to reflexologists for their health concerns. But there are a percentage that come for their tired feet. That started me thinking about other reasons people come to see reflexologists. 

There are people who use reflexology to help them keep fit. In fact, the Foot Reflexology Awareness Association in California worked with the athletes from the Police Olympics in California. 

The Chinese in fact consider reflexology as a form of fitness. They look at reflexology not just for athletes but for young and old to build their strength and stamina. They see it as a way to cut health care costs. 

Here are the markets I see:

People pursing a health concern.

People seeking happy feet.

People looking for stress relief. 

People pursuing fitness in a very core way. And as a preventative technique. 

Employers seeking ways to cut health care costs, cut absenteeism and promote employee satisfaction. 

Boomers looking for ways to improve the quality of life for their parents. 

Hospitals looking to improve patient satisfaction and cut the time for recovery. 

Parents who would like to see their children develop strong minds and healthy bodies. 

Companies who want to keep their highly pressured executives from burning out. 

Creative outfits who want to help their artists.

People who just want to feel good all the time.

What types of new markets can you see for reflexology? 

Kevin Kunz

http://www.reflexology-research.com

http://www.dk.com/reflexology